A social media justice campaign KONY 2012 has spread like wildfire on the web asking for support of the arrest of international criminal Joseph Kony.
KONY 2012 is a Invisible Children Inc. campaign directed by Jason Russell. The 29-minute documentary depicts Kony and the Lord’s Resistance Army’s tactics in countries such as Uganda and Sudan. While instilling a fear in young children, Kony convinces them to kill for his cause.
The campaign is out demanding justice for his crimes, while testing the powers of social media. Only after an hour of being posted, the group gained 112 members according to The Yorker. The YouTube documentary has received just over 15 million views after three days of being posted. The Twitter account has almost 14,000 followers and the list goes on.
With all of that following, the campaign might actually have the power to demand for Kony’s arrest, but we should stop and take a second to awe at the speed and strength of the campaign.