Category Archives: Growing Trends

Pros discuss 2013 social media efforts

Want to kick-start your social media efforts in 2013? Of course you do.

I asked 10 distinguished PR and social media pros to share their views on how it can be done.

Here are their responses:

Margo Mateas, founder, The PR Trainer

“PR pros need to remember to take time to become part of the communities they want to reach, and not just engage in ‘drive by’ social media. It only takes a second to ‘like’ someone else’s post or to leave a supportive comment. This strengthens trust and makes it more likely for them reciprocate the next time you’re promoting something.”

Deirdre Breakenridge, CEO, Pure Performance Communications

“Take the best of your communications past into 2013: your ethics, accountability, critical thinking and great communications skills. At the same time, be open to different types of engagement through social media, by experimenting and embracing new technology to build stronger relationships with stakeholders.

“You need to be 10 steps ahead to counsel senior executives about the changing media landscape, and on the same page with savvy, wired consumers to understand their preferences and to better serve their needs.”

Brad Phillips, Mr. Media Training, author, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview

“Few public relations professionals can keep up with all of the new social networking sites that seem to pop up on a monthly basis. So as a New Year’s resolution, PR pros should try to familiarize themselves with each of the platforms—and then commit to participating in the one that is most likely to help them reach their audiences and accomplish their goals.”

Amy D. Howell, CEO, Howell Marketing Strategies, LLC

“Our firm will be measuring how the social posts are driving more traffic to client websites and how that is helping their SEO. We have completed upgrades to client websites to include integration of social platforms.”

Jeff Domansky, The PR Coach & principal, Peak Communications: 

“I’m excited about 2013. It will be the year of the ‘visual.’ Whether you’re storytelling, blogging, content marketing, doing media relations or social PR, great pics and video will drive your success. And everything you do better work on mobile, too.”

Ann Handley, chief content officer, MarketingProfs

“Focus less on what you think you ‘have’ to do to maintain a social presence. Focus more on what is meaningful for your brand.”

Stacey Acevero, social media manager, Vocus/PRWeb

“Think about social media as a book, or a timeline of the story of your business. But it’s not storytelling, it’s telling a true story well. So write social media posts that inspire conversation, share thoughts and real outcomes that resonate with your audience. Be less ‘braggy’ and involve the insights of others in your PR story.”

Joan Stewart, a.k.a. The Publicity Hound

“Recycle your content, create it in multiple formats, and share it on the social media sites. Example: Take a how-to blog post and turn it into an MP3, and then a video (record yourself offering three tips from the article), and then a slideshow for LinkedIn, and then a series of photos for a Pinterest board. Note to self: Do this in 2013 and stop creating content from scratch!”

Michael Cherenson, APR, executive VP, Success Communications Group; 2009, chair and CEO, PRSA: 

“Social media is public relations. And today’s professionals—to better serve their clients and help advance their own careers—need to invest in training and learn how to re-learn the art of communications. Every public relations professional must become an active participant, native to various social media platforms. And PR pros need to recognize Google’s algorithm is now one of our most important publics; your content needs to entice your audience and Google’s search engine.”

Shonali Burke, principal, Shonali Burke Consulting, Inc.

“I see far too many PR pros functioning in a bubble. Offline, they live and work in the bubble of the agency world, and online they don’t interact with people from different industries and walks of life. One of the best things about social media is the way it can connect you with just about anyone else in the world who is using that platform. It’s amazing what we can learn from people so very different from us. So as we embark on 2013, let’s rediscover what makes social media so wonderful—the ability to converse with literally just about anyone.”

Which piece of advice will you be focusing on in 2013?

Susan Young is author of the new Kindle book “The Badass Book of Social Media and Business Communication.” She also blogs at Get In Front Communications, where a version of this story first appeared.

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Gaga’s Monsters Go Virtual

A screenshot from the pop icon’s online community, Little Monsters.

With the growth of social movements all across the nation, e.g. KONY 2012 and TOMS, pop phenomenon Lady Gaga has been the first musical artist to take her social movement to the virtual world.

Little Monsters is an online community bringing together all of her fan base, or “Little Monsters”, into one social media site. It resembles some features that are currently found on popular picture sharing website Pinterest and content sharing community Reddit. On this virtual playground, users can share photos, pin locations, start conversations and vote posts up or down.

There are unique features that Gaga has made available for her monsters to use. The chat feature has a built-in translator that allows users across the world to chat without a language barrier. A calendar is available for each monster to keep up the latest Gaga related events. The site welcomes each member, invite-only currently, and prompts each monster to tell their story with what else? Gaga-themed questions.

Little Monsters community is design to act as a safe haven for those who feel they can not be themselves for a number of reason, homosexual, weight issues, etc. It’s a place where each can share there story without fear of prejudice.

The pop icon only asks her monsters to consider eight simple things when participating in this online community: be brave, be kind, be tolerant, be original, be a contributor, be safe, be respectful and most importunely be yourself.

“Be brave, be kind, be tolerant, be original, be a contributor, be safe, be respectful and be yourself.”

Little Monsters was designed by a firm based out of Palo Alto, Cali., known Backplane.

“The goal of Little Monsters and Backplane is to unite people around affinities, interest and movements,” said co-founder and CEO Matt Michelson.

Michelson hopes that his team can generate more of these smaller niche online communities that work in tandem with sites like Facebook and Twitter.

Now on the idea of Little Monsters rivaling someone of the larger social media giants is still up in the air. According to Jessica Van Sack of The Boston Herald, the site still has less than 100,000 users and still in its beta testing. It is predicted to go live later on this year. Depending on how the next months go, we may have a player on our hands.

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KONY 2012

KONY 2012 Campaign Poster

A social media justice campaign KONY 2012 has spread like wildfire on the web asking for support of the arrest of international criminal Joseph Kony.

KONY 2012 is a Invisible Children Inc. campaign directed by Jason Russell. The 29-minute documentary depicts Kony and the Lord’s Resistance Army’s tactics in countries such as Uganda and Sudan. While instilling a fear in young children, Kony convinces them to kill for his cause.

The campaign is out demanding justice for his crimes, while testing the powers of social media. Only after an hour of being posted, the group gained 112 members according to The Yorker. The YouTube documentary has received just over 15 million views after three days of being posted. The Twitter account has almost 14,000 followers and the list goes on.

With all of that following, the campaign might actually have the power to demand for Kony’s arrest, but we should stop and take a second to awe at the speed and strength of the campaign.

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