Category Archives: Facebook

Pros discuss 2013 social media efforts

Want to kick-start your social media efforts in 2013? Of course you do.

I asked 10 distinguished PR and social media pros to share their views on how it can be done.

Here are their responses:

Margo Mateas, founder, The PR Trainer

“PR pros need to remember to take time to become part of the communities they want to reach, and not just engage in ‘drive by’ social media. It only takes a second to ‘like’ someone else’s post or to leave a supportive comment. This strengthens trust and makes it more likely for them reciprocate the next time you’re promoting something.”

Deirdre Breakenridge, CEO, Pure Performance Communications

“Take the best of your communications past into 2013: your ethics, accountability, critical thinking and great communications skills. At the same time, be open to different types of engagement through social media, by experimenting and embracing new technology to build stronger relationships with stakeholders.

“You need to be 10 steps ahead to counsel senior executives about the changing media landscape, and on the same page with savvy, wired consumers to understand their preferences and to better serve their needs.”

Brad Phillips, Mr. Media Training, author, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview

“Few public relations professionals can keep up with all of the new social networking sites that seem to pop up on a monthly basis. So as a New Year’s resolution, PR pros should try to familiarize themselves with each of the platforms—and then commit to participating in the one that is most likely to help them reach their audiences and accomplish their goals.”

Amy D. Howell, CEO, Howell Marketing Strategies, LLC

“Our firm will be measuring how the social posts are driving more traffic to client websites and how that is helping their SEO. We have completed upgrades to client websites to include integration of social platforms.”

Jeff Domansky, The PR Coach & principal, Peak Communications: 

“I’m excited about 2013. It will be the year of the ‘visual.’ Whether you’re storytelling, blogging, content marketing, doing media relations or social PR, great pics and video will drive your success. And everything you do better work on mobile, too.”

Ann Handley, chief content officer, MarketingProfs

“Focus less on what you think you ‘have’ to do to maintain a social presence. Focus more on what is meaningful for your brand.”

Stacey Acevero, social media manager, Vocus/PRWeb

“Think about social media as a book, or a timeline of the story of your business. But it’s not storytelling, it’s telling a true story well. So write social media posts that inspire conversation, share thoughts and real outcomes that resonate with your audience. Be less ‘braggy’ and involve the insights of others in your PR story.”

Joan Stewart, a.k.a. The Publicity Hound

“Recycle your content, create it in multiple formats, and share it on the social media sites. Example: Take a how-to blog post and turn it into an MP3, and then a video (record yourself offering three tips from the article), and then a slideshow for LinkedIn, and then a series of photos for a Pinterest board. Note to self: Do this in 2013 and stop creating content from scratch!”

Michael Cherenson, APR, executive VP, Success Communications Group; 2009, chair and CEO, PRSA: 

“Social media is public relations. And today’s professionals—to better serve their clients and help advance their own careers—need to invest in training and learn how to re-learn the art of communications. Every public relations professional must become an active participant, native to various social media platforms. And PR pros need to recognize Google’s algorithm is now one of our most important publics; your content needs to entice your audience and Google’s search engine.”

Shonali Burke, principal, Shonali Burke Consulting, Inc.

“I see far too many PR pros functioning in a bubble. Offline, they live and work in the bubble of the agency world, and online they don’t interact with people from different industries and walks of life. One of the best things about social media is the way it can connect you with just about anyone else in the world who is using that platform. It’s amazing what we can learn from people so very different from us. So as we embark on 2013, let’s rediscover what makes social media so wonderful—the ability to converse with literally just about anyone.”

Which piece of advice will you be focusing on in 2013?

Susan Young is author of the new Kindle book “The Badass Book of Social Media and Business Communication.” She also blogs at Get In Front Communications, where a version of this story first appeared.

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Facebook Faces Click Fraud


Facebook’s CEO Mark Zuckerberg

In a  recent post on its company page, Limited Run—a New York company that offers  website solutions to artists and musicians—claimed 80% of the clicks from its Facebookads were  from bots.

Limited Run said it could only verify 15-20% of the clicks on its site  through a host of standard analytic solutions, which led to it building its own  custom software for tracking.

The company explains:

Unfortunately, while testing their ad system,  we noticed some very strange things. Facebook was charging us for clicks, yet we  could only verify about 20% of them actually showing up on our site. At first,  we thought it was our analytics service. We tried signing up for a handful of  other big name companies, and still, we couldn’t verify more than 15-20% of  clicks. So we did what any good developers would do. We built our own analytic  software. Here’s what we found: on about 80% of the clicks Facebook was charging  us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have  JavaScript, it’s very difficult for an analytics service to verify the click.  What’s important here is that in all of our years of experience, only about 1-2%  of people coming to us have JavaScript disabled, not 80% like these clicks  coming from Facebook. So we did what any good developers would do. We built a  page logger. Any time a page was loaded, we’d keep track of it. You know what we  found? The 80% of clicks we were paying for were from bots.

Limited Run claims they contacted Facebook, who “wouldn’t  reply.”

Facebook declined to respond immediately on this issue when reached by  BI.

In an e-mail, Tom Mango, co-founder of Limited Run, explained further:

Technically speaking, we used about 6  different analytics services as well as built our own analytics system to try  and confirm the ad click throughs from Facebook. The way client side analytics  works is that it will try and load some JavaScript on the page and, if that  doesn’t work, it just loads a single image. On about 80% of the incoming page  requests from our ad campaigns, neither the JavaScript or the images were being  loaded. Normal web browsers, used by normal people, will load both JavaScript  and images. However, bots, such as ones that crawl the web or bots that attempt  to hack into websites to leave spam comments on blogs, don’t usually load those  extra things like JavaScript and images. This is how we came to the conclusion  that the majority of the click throughs we were getting were from bots. We have  no idea who the bots are run by and don’t think Facebook has anything to do with  it.

As it turns out, this issue—while not everyday news—is not new for Facebook.  In June of 2009, complaints arose regarding discrepancy in ad clicks versus what  clients could verify. Facebook verified  a discrepancy and claimed to be implementing appropriate changes.

A month later, RooZoo  and Unified  ECM filed lawsuits alleging fraud. In April of this past year, the two  companies along with others were denied  certification for a class action suit in a District Court in California.

The final straw for Limited Run came unrelated to the click issue, it was  regarding changing the name on its company page:

While we were testing Facebook ads, we were  also trying to get Facebook to let us change our name, because we’re not Limited  Pressing anymore. We contacted them on many occasions about this. Finally, we  got a call from someone at Facebook. They said they would allow us to change our  name. NICE! But only if we agreed to spend $2000 or more in advertising a month.  That’s correct. Facebook was holding our name hostage

In regards to that specific issue, Facebook gave us the following  statement:

We’re currently investigating Limited Run’s  claims. For their issue with the Page name change, there seems to be some sort  of miscommunication. We do not charge Pages to have their names changed. Our  team is reaching out about this now.

Unlike others, Limited Run isn’t accusing Facebook of fraud. The company told  TechCrunch it could have been a competitor attempting to sabotage the firm  through increased ad costs. Nonetheless, Facebook admits it might have as  many as 50 million fake users.

Mango reiterated that it wasn’t the clicks that led Limited Run to leave  Facebook, it was the customer service. While he acknowledges Limited Run is  smaller than a lot of Facebook’s clients, it raises questions over how  widespread the problem might be, even if it’s not widely reported. At a time  when effectiveness of the social network’s ads are constant debate—this surely  doesn’t help.

This post was written by Charlie Minato and the orginal article can be found at Business Insider.

Smaller Businesses Gets Access to FB Mobile

Facebook announced June 5 that it will now open up advertising to all advertisers as opposed to its original larger clients.

Originally, to be offered advertising the the social media’s mobile site and app, the advertiser must already have a Facebook fan base of at least 500,000. With those limitations, approximately only 40% of advertisers were given access to the mobile marketing.

Experts speculate that this is an attempt to bring in more revenue after Facebook stock tumbles after its IPO May 18. One possible reason for the fall on Wall Street, may be that the social networking site reported to possible investors that mobile users would soon surpass traditional PC users.

“We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users increasing more rapidly than the increase in the number of ads delivered. If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected,” a company spokesperson reported in early May.

Borrell Associates predicted that the US smaller pirate sector will spend upwards of $4.5 million in the next year on mobile marketing. This is an opportune time for Facebook to cash in with more than 175,000 businesses advertising on the site.

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Lace, Roses and IPOs

Facebook’s Mark Zuckerberg and his bride Priscilla Chan on their wedding day.

One of the wealthiest young men in America, Mark Zuckerberg, finally tied the knot. On May 19, Zuckerberg took Priscilla Chan as his lawfully wedded wife.

The couple met back during their time spent at Harvard and dated off and on for the next nine years. Chan required that they spend 100 minutes a week together, a date night, and an annual two-week vacation. Zuckerberg and Chan finally married in the backyard of their $7 million estate in Palo Alto, Calif.

Behind Chan’s $4,700 Claire Pettibone dress and the sushi and mexican dinner served to only 100 guests, what does it mean?

Some speculate that the wedding is just another milestone in Zuckerberg’s life with no real connection to Facebook. Others argue another story.

The timing of Zuckerberg’s nuptials (May 19) and the Facebook’s IPO (May 18) may have been trying to show investors one thing. Facebook is finally growing up. With it shaky beginning’s in Zuckerberg’s Harvard dorm room, it has now grown to an essential tool in communication with 845 million users worldwide.

Zuckerberg has had to fight in and out court to push his company forward. He had to do some major public relations work after the release of The Social Network He battled thousands of unhappy users with privacy laws.

According to NY Times, Zuckerberg plans to stay as the chief executive for the long haul. He has officially turned in his trademark hoodie for a suit and tie. Interviews with mentors, enemies and friends have foreshadow what is most likely and hopefully will be a successful feature.

Even though I am sure his marriage is full of love, as well as the tradition of lace and roses, paired with the IPO, maybe our own Mark Zuckerberg is finally maturing and this was the last step so we can finally trust him.

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Facebook Plays Offense!

Facebook announced Monday that it is spending $1 billion to purchase the social networking app Instagram, which is valued only at $500 million.

With Facebook’s upcoming IPO which is expected to make the social media giant valued at $100 billion, this seems to be a small attempt eliminate some competition.

 Instagram allows its 30 million users to swap vintage inspired photos on any subject matter. Each member is valued at the low price tag of $33 when compared to the value of Facebook users valued at $118.

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a productand company with so many users,” CEO Mark Zuckerberg said. He then continued to explain that he does not plan to do this often.

I, like many others in the blogosphere, do not believe that this is Zuckerberg’s only intention. We side with analyst Debra Aho Williamson.

“There’s a long history of companies acquiring other companies and saying that they are going to continue to support the service – and then not,” she explained.

With many upcoming milestones in the realm of social media, we will just have to keep an eye on the social media giant and wonder what will happen to sites like Twitter, LinkedIn, and YouTube if Facebook really does go on the offense.

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Where’s the news about Facebook’s IPO?

Zuckerberg’s Facebook will soon be available for trade on NYSE under the ticker symbol FB.

According to The Huffington Post, Facebook applied to its IPO on Feb. 1, but where is the news on all this? This is a major change to one of the most influential and powerful sites on the web.

Over the past eight years that Facebook has been in business, we have slowly given up personal information and a day-to-play of our lives. Facebook has gathered countless terabytes of information of its 875 million users and has always been prudent of privacy changes. Most privacy changes with the social networking site make headlines nationwide, but not this one.

As a student, planning on building a future in social media, I have heard very little about Mark Zuckerberg’s decision to make his company a publicly traded company. Am I only one that is concerned that more people will be involved in the decisions made about my personal information?

The company will most likely not be publicly traded for the next couple of months, but as that day approaches, I hope more information about this social media intentions become available.

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