With the growth of social movements all across the nation, e.g. KONY 2012 and TOMS, pop phenomenon Lady Gaga has been the first musical artist to take her social movement to the virtual world.
Little Monsters is an online community bringing together all of her fan base, or “Little Monsters”, into one social media site. It resembles some features that are currently found on popular picture sharing website Pinterest and content sharing community Reddit. On this virtual playground, users can share photos, pin locations, start conversations and vote posts up or down.
There are unique features that Gaga has made available for her monsters to use. The chat feature has a built-in translator that allows users across the world to chat without a language barrier. A calendar is available for each monster to keep up the latest Gaga related events. The site welcomes each member, invite-only currently, and prompts each monster to tell their story with what else? Gaga-themed questions.
Little Monsters community is design to act as a safe haven for those who feel they can not be themselves for a number of reason, homosexual, weight issues, etc. It’s a place where each can share there story without fear of prejudice.
The pop icon only asks her monsters to consider eight simple things when participating in this online community: be brave, be kind, be tolerant, be original, be a contributor, be safe, be respectful and most importunely be yourself.
“Be brave, be kind, be tolerant, be original, be a contributor, be safe, be respectful and be yourself.”
Little Monsters was designed by a firm based out of Palo Alto, Cali., known Backplane.
“The goal of Little Monsters and Backplane is to unite people around affinities, interest and movements,” said co-founder and CEO Matt Michelson.
Michelson hopes that his team can generate more of these smaller niche online communities that work in tandem with sites like Facebook and Twitter.
Now on the idea of Little Monsters rivaling someone of the larger social media giants is still up in the air. According to Jessica Van Sack of The Boston Herald, the site still has less than 100,000 users and still in its beta testing. It is predicted to go live later on this year. Depending on how the next months go, we may have a player on our hands.